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• Written and narrated in very simple practical language. It is easy to understand hospitals from a service sector perspective
• Latest information about the upcoming sector is dealt
• It clearly differentiates between hospital administration and hospital management
• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept
• Deals with importance of human assets and shift of focus of top management towards employees
• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained
• Profit centric hospitals pricing policies are deeply explained based on customer-defined values
• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical Evidence, and Process of the marketing mix, so that one can run the hospital as an industry
• It is a ready reference book for the latest hospital management
• Provides in-depth knowledge of the quality model-SERVQUAL model.
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Priyanka
Verified PurchaseI am a first year student pursuing MBBS. I am really grateful to medioks for being student oriented. I was looking for a book but I couldn't find it anywhere in the market. The high demand of the book made it very costly to afford online but when I found it on medioks, I was so happy to get? the original book at a reasonable cost.