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| • Written keeping in mind the patient’s point of view. • Provides insight into how the hospital can become more patient-centered by improving the experience of care. • The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust, and patient satisfaction to patient loyalty. • The chapters discuss in detail how the quality of services, trust of patients in health care setting plays an important role in patient satisfaction and loyalty. • Includes statistical diagrams, flow charts and tables. |
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